The Team
The Team
Collective experience in both software development and healthcare.
Collective experience in both software development and healthcare.
Steve Cohen, CEO and Founder
Steve has over 20 years experience as a software developer/designer/entrepreneur and is currently deploying data driven enterprise healthcare communities, which focus on diabetes and wound care. The ApertumX community platform is an innovative personalized peer content solution driven by artificial intelligence. Technologies include: .Amazon SageMaker, Docker, Python, Kubernetes, Java EE, Angular JS, LAMP, CSS3, HTML5, Responsive Web, jQuery, and Bootstrap.
As the founder of Electric Effect, Steve has personally envisioned and managed the development and deployment of each product, including ApertumX Community peer platform, and the team is currently developing innovative peer publishing ML/AI concepts through working partnerships with Springer Nature, NRC-IRAP, Mitacs,, MaRSDD, AWS Activate, and the University of Windsor.
During his 20+ years managing enterprise portal application analysis, development, deployment and maintenance, he has worked with a range of companies such as Wounds Canada, Welsh Wound Initiative, the YellowPages Group (Yellow Media), Government of Ontario (Ministry of Health), Cogeco Cable, Quebecor, and Bell ActiMedia.
Steve is an avid runner, road cyclist, mountain biker, erg rower, swimmer, weightlifter, Trappist beer enthusiast and fisherman, has been married for over 35 years, and has three very active adult children who all work out with him. Steve is also an age group winner and top ten finisher in duathlons in various Southern Ontario race series since 2017, and has qualified to represent Canada in the age group category for the 2023 World Multisport Championships in Ibiza, Spain.
And he has two Bengal cast, Ginger and Pepper, who are essentially mooches for body heat at night.
LinkedIn profile: https://www.linkedin.com/in/electriceffect/
Steve has over 20 years experience as a software developer/designer/entrepreneur and is currently deploying data driven enterprise healthcare communities, which focus on diabetes and wound care. The ApertumX community platform is an innovative personalized peer content solution driven by artificial intelligence. Technologies include: .Amazon SageMaker, Docker, Python, Kubernetes, Java EE, Angular JS, LAMP, CSS3, HTML5, Responsive Web, jQuery, and Bootstrap.
As the founder of Electric Effect, Steve has personally envisioned and managed the development and deployment of each product, including ApertumX Community peer platform, and the team is currently developing innovative peer publishing ML/AI concepts through working partnerships with Springer Nature, NRC-IRAP, Mitacs,, MaRSDD, AWS Activate, and the University of Windsor.
During his 20+ years managing enterprise portal application analysis, development, deployment and maintenance, he has worked with a range of companies such as Wounds Canada, Welsh Wound Initiative, the YellowPages Group (Yellow Media), Government of Ontario (Ministry of Health), Cogeco Cable, Quebecor, and Bell ActiMedia.
Steve is an avid runner, road cyclist, mountain biker, erg rower, swimmer, weightlifter, Trappist beer enthusiast and fisherman, has been married for over 35 years, and has three very active adult children who all work out with him. Steve is also an age group winner and top ten finisher in duathlons in various Southern Ontario race series since 2017, and has qualified to represent Canada in the age group category for the 2023 World Multisport Championships in Ibiza, Spain.
And he has two Bengal cast, Ginger and Pepper, who are essentially mooches for body heat at night.
LinkedIn profile: https://www.linkedin.com/in/electriceffect/
Zuhua Luo, PhD
VP of IT, and Lead Application Architect and Developer
Zuhua is the senior analyst and lead application developer for Electric Effect. As the application development manager for Electric Effect, Zuhua directs the core application design and architecture for EE-Collaborate Community Portal, SMART Site, SMART HUB, and SMART Cloud, leading the development team in Canada. He leads all new product R&D, including machine learning processes.
Zuhua is an IT professional specializing in software application solution architecture, development, design, analysis, implementation and deployment as well as project management. Zuhua is a Java/J2EE/JEE guru, and has extensive working experience in multi-tier enterprise system design and development by using Java/J2EE/JEE/Spring/Seam/Hibernate frameworks and technologies under Unix and Windows environment.
Zuhua is skilled with various modeling/IDE tools, application servers, databases, design patterns and frameworks, including Eclipse, RUP, Jbuilder, RAD, Websphere AS, JBoss AS, Weblogic AS, Borland AS, Apache Web server, Oracle DB, MySQL, NoSQL. He is also trained in database design and development, data modeling, PL/SQL, SQL*Plus, SQL Loader, Data Migration, ETL, Replication and Data Warehouse.
To complement his 16 years experience in application development, Zuhua has a PhD in Applied Mathematics and Computing from the University of Leicester, England, Sun Certified Enterprise Architect (SCEA), Business Component Developer (SCBCD) and Java Programmer (SCJP), Oracle Certified Professional (OCP DBA for 9i), and is a Software Engineering Project Management Certified Professional.
Amangel Bhullar, PhD Student, School of Computer Science, University of Windsor
Machine Learning Engineer
Amangel works with the Electric Effect team and partners developing ML/AI algorithms for our ApertumX platform, with a focus on our SMART Cloud product and the associated experimental research and development. Her work involves analyzing and experimenting with various proprietary models combined with a range of ML/AI clustering models (k-means, k-mode, DBSCAN, etc.) to ultimately develop a hybrid clustering model for our ApertumX platform.
Amangel is a recipient of the NRC-IRAP youth award in partnership with Electric Effect and is now pursuing her PhD at the University of Windsor, focusing on NLP and neural networks, while continuing her ML/AI R&D work with the Electric Effect team. Her focus on experimental development has helped advance our ML/AI product development, and as a valued team member Amangel will continue to be supported by Electric Effect as she continues with her academic pursuits.
Abdulrauf Gidado, PhD (Mining for Product Recommendation on Document-Oriented NoSQL Big Data)
Experimental Researcher ML/AI
Abdulrauf is an experienced and result driven software engineer and machine learning expert with over six years impressive background in developing and managing companies’ mission critical software worth multi-million dollars, focusing on developing and implementing technology driven and innovative ideas as solutions to current global challenges.
Abdulrauf is responsible for analyzing Electric Effect's ML/AI processes and the associated experimental R&D, developing the proprietary algorithms based on our data modelling and unique data requirement sets. He will be working with the Electric Effect team, data partner (Springer Nature), and the AWS Activate team to perform his experimental analysis, R&D, and resulting app development under the supervision of Dr. Christine Ezeife, Professor School of Computer Science, University of Windsor.
VP of IT, and Lead Application Architect and Developer
Zuhua is the senior analyst and lead application developer for Electric Effect. As the application development manager for Electric Effect, Zuhua directs the core application design and architecture for EE-Collaborate Community Portal, SMART Site, SMART HUB, and SMART Cloud, leading the development team in Canada. He leads all new product R&D, including machine learning processes.
Zuhua is an IT professional specializing in software application solution architecture, development, design, analysis, implementation and deployment as well as project management. Zuhua is a Java/J2EE/JEE guru, and has extensive working experience in multi-tier enterprise system design and development by using Java/J2EE/JEE/Spring/Seam/Hibernate frameworks and technologies under Unix and Windows environment.
Zuhua is skilled with various modeling/IDE tools, application servers, databases, design patterns and frameworks, including Eclipse, RUP, Jbuilder, RAD, Websphere AS, JBoss AS, Weblogic AS, Borland AS, Apache Web server, Oracle DB, MySQL, NoSQL. He is also trained in database design and development, data modeling, PL/SQL, SQL*Plus, SQL Loader, Data Migration, ETL, Replication and Data Warehouse.
To complement his 16 years experience in application development, Zuhua has a PhD in Applied Mathematics and Computing from the University of Leicester, England, Sun Certified Enterprise Architect (SCEA), Business Component Developer (SCBCD) and Java Programmer (SCJP), Oracle Certified Professional (OCP DBA for 9i), and is a Software Engineering Project Management Certified Professional.
Amangel Bhullar, PhD Student, School of Computer Science, University of Windsor
Machine Learning Engineer
Amangel works with the Electric Effect team and partners developing ML/AI algorithms for our ApertumX platform, with a focus on our SMART Cloud product and the associated experimental research and development. Her work involves analyzing and experimenting with various proprietary models combined with a range of ML/AI clustering models (k-means, k-mode, DBSCAN, etc.) to ultimately develop a hybrid clustering model for our ApertumX platform.
Amangel is a recipient of the NRC-IRAP youth award in partnership with Electric Effect and is now pursuing her PhD at the University of Windsor, focusing on NLP and neural networks, while continuing her ML/AI R&D work with the Electric Effect team. Her focus on experimental development has helped advance our ML/AI product development, and as a valued team member Amangel will continue to be supported by Electric Effect as she continues with her academic pursuits.
Abdulrauf Gidado, PhD (Mining for Product Recommendation on Document-Oriented NoSQL Big Data)
Experimental Researcher ML/AI
Abdulrauf is an experienced and result driven software engineer and machine learning expert with over six years impressive background in developing and managing companies’ mission critical software worth multi-million dollars, focusing on developing and implementing technology driven and innovative ideas as solutions to current global challenges.
Abdulrauf is responsible for analyzing Electric Effect's ML/AI processes and the associated experimental R&D, developing the proprietary algorithms based on our data modelling and unique data requirement sets. He will be working with the Electric Effect team, data partner (Springer Nature), and the AWS Activate team to perform his experimental analysis, R&D, and resulting app development under the supervision of Dr. Christine Ezeife, Professor School of Computer Science, University of Windsor.
Ryan Luo, Computer Science/Math coop student at the University of Waterloo, Waterloo, Ontario, Canada
Machine Learning Engineer
Ryan has been working with the Electric Effect team part-time for the past year helping analyze and deploy various ML/AI processes for our SMART Cloud application, which is part of the ApertumX platform, as well as deploying a few experimental hybrid Generative personalization processes to improve our peer paper surfacing and clustering.
Machine Learning Engineer
Ryan has been working with the Electric Effect team part-time for the past year helping analyze and deploy various ML/AI processes for our SMART Cloud application, which is part of the ApertumX platform, as well as deploying a few experimental hybrid Generative personalization processes to improve our peer paper surfacing and clustering.